101 Plus Digital Marketing Action Checklist – 2019 – SEO, AdWords, Social, Local & More
Gap Analysis for Digital Marketing
Are you doing everything you can to drive your business on Google? Do you need ideas for SEO, AdWords and other paid advertising types, social media engagement and more…
- SEO / CRO (Search Engine Optimization – Conversion Rate Optimization)
- Paid Digital Advertising
- Social Media, Content Marketing
Click on each item to expand and complete
ON-SITE PAGE SEO
Title Tag Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Description Tag Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
URL Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Description Tag Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Summary Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Body and Body Tag Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Conclusion Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Image Quantity Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Image Descriptive Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Image Share-ability Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Engagement Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Inter-page Linking
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Linking to External Sites
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Contest Navigation
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Definitions – Knowledge Graph/Featured Snippet Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Speed Reading Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Info-graphic Summaries
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Video Version
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 72)
Implementation 0% (0 out of 90)
CONTENT TYPES
Page Based FAQ
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Expert Opinion
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Expert Video
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
How To
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Case Studies/Client or Project Stories
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Product Based
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Competitive Content / Competitive Research
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Press Release
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Curated Content
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Info-graphic Style
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Time-saving/Compiled Research
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Original Images with Customer Context
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
News-jacking
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 52)
Implementation 0% (0 out of 65)
CONTENT PROCESS OPTIMIZATION
Key-phrase Driven Content Creation
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Defined Content Creation Velocity
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Expert Video, Transcription, Articalization, Image, Info-graphic, Promotion
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Content page, video version, Info-graphic version, Image Optimization, Promotion
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Shallow to Rich Content Development
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Page Phasing
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 24)
Implementation 0% (0 out of 30)
VIDEO MARKETING
Key-phrase Driven Video Creation
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Title Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
CTA in Video
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
NAP in Description
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
CTA in Description
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Rich Summary in Description
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Link to Related On-site Content in Description
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Embedded Transcription
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Embedded on Site
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
CTR Boosting
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 40)
Implementation 0% (0 out of 50)
ENGINEERING
Home Page Load Speed
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Individual Page Load Speed
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
GSC Monitoring
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Site Error Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
JavaScript and CSS files Compression
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
HTTP to HTTPS Linking Issues
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Spammy Back-links
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Link Structures & Redirects (404, 301, Canonical, etc.)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Image Size and Compression for Mobile & Desktop
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Mobile First Indexing Initiative
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
CDN (Content Delivery Network) Utilization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Crawling Errors and Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 48)
Implementation 0% (0 out of 60)
CORE SITE OPTIMIZATION
Max 2-3 Steps to Any Product / Page Navigation
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Trust Badge or Credential Development
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Duplicate Meta Description Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Schema Mark-up Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Duplicate Content Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
User Experience Optimization (Desktop & Mobile)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Analysis & Implementation of App Opportunities
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Language Attribute Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Low text to HTML Management
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
XML Site Map & GSC
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
HTML Site Map
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 44)
Implementation 0% (0 out of 55)
LINK BUILDING
Shareable Content Development
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Manual Link Outreach Initiative – Business
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Manual Link Outreach Initiative – Marketing PR
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Paid Link Development Program
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Paid Advertising Driven Link Development Program
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Crowdsourced Posts and Primary Research
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 24)
Implementation 0% (0 out of 30)
ECOMMERCE
Purchase Process Testing
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Mobile Purchase Process Testing
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Product Reviews
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Consolidated Product Pages
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Enhanced Category Pages
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Immediate Upsells
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Cross Sells
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Cart Abandonment Follow Up
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Outbound Phone Follow-Up
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Bundles/Kits/ Value Buckets
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Line Extensions
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Subscription/Continuity
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Expedited Shipping Offers
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Warranties/Insurance
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Down-sells
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Membership/Association
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Consulting/Training
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Flash Sales
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Loss Leader Offers
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Seasonal Sales
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Channel Management/Affiliates
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Live Chat
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 88)
Implementation 0% (0 out of 110)
DIGITAL ADVERTISING
Twitter Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
LinkedIn Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
YouTube Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Instagram Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Google Search Ads (Previously known as AdWords)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
GDN (Google Display Network)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Bing Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Yahoo Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Facebook Ads
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Retargeting
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Facebook Messenger / Chat Bots
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Content Distribution Networks / RTB (Real Time Bidding)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Email Advertising (Solos, Newsletter Sponsorships, Dedicated Email Drops, etc.)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Display Advertising Offline (Trade Publications, Magazines, Etc…)
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 56)
Implementation 0% (0 out of 70)
BUSINESS LISTING DIRECTORIES
Business Listing Velocity
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Business Listing Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Online Review Development
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
GMB (Google My Business) Optimization
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 16)
Implementation 0% (0 out of 20)
OTHER WAYS TO GET MORE CUSTOMERS
Report/Guide/Whitepaper
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Book/Ebook
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Samples/Trials
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Quizzes/Surveys
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Free Consult/Assessment
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Coupons
Prioritization / relative importance (select how important you believe this item is to your businesses success)
VITAL - 4 Points
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Smart - 3 Points
Helpful - 2 Points
Trivial - 1 Point
Implementation level (select your current implementation level)
Advanced - 5 Points
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Average - 4 Points
Basic - 3 Points
Beginner - 2 Points
Non-leveraged - 1 Point
Prioritization 0% (0 out of 24)
Implementation 0% (0 out of 30)
